Phone numbers are worthless….February 17, 2009
…..on a sign. When the customer is driving past your apartment community I doubt they are jotting down the phone number. Yet, I still see phone numbers on banners and temporary signs. A better use of that advertising space is to put something .com. When people see .com they know there is a Web site they can visit for more information. And, let’s face it, words are easier to remember without writing them down when compared to a 10 digit number.
Maybe you will take this one step further and put an interesting .com on your sign such as the campaign we did for Lincoln Property Company with the launch of the Web site LCTTVForMe.com. This site is no longer live but when they were doing a huge marketing promotion and giving away LCD TV’s as a move in gift the site was swarmed with interested renters. .Com can be powerful and memorable on your sign and well worth the ad space.