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Template Ads Can Still Be Fun

I love the part of my job when I am asked to consult with apartment communities on their ads and position in the market. I approach all my work with this question: Will it generate traffic and close
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Trend: Be Your Own Director of Training

Gone are the days of sitting in a classroom for 8 hours expecting a return on investment of time. Managers and business professionals do not have the time for multi day event based training. Selling i
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Trend: We Are Value Creators

We are in a knowledge economy. We must stop providing information to clients and provide value. The question is, what is valuable to your customer? This is a very individual and often subjective ans
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Trend: Getting Prepared

The last five years have provided significant tools and technology for sales professionals. Customers have access to as much information as their leasing professional. Know what your customer is read
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No Matter Who Signs Your Paycheck, You Are Self Employed

While traveling this week I overheard a conversation where two people were discussing their disappointment that someone got promoted over one of the ladies in the conversation. They were clearly unhap
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