Know what your customers want. Don't just offer the same special as the community down the street. When we do this, we are actually feeding the “bigger, better deal” mentality which challenges the

45% of every client interaction involves customer service. My research illustrates that customer service has decreased in many organizations possibly due to the fact that we may be operating with lea

The world of apartment leasing and marketing will never be what we knew as early as 4years ago. The items that made your marketing plan a sure fire success will not get you the same results today. T

1. Overdoing the “friendly” part of sales can frequently backfire on us. Residents don’t trust disingenuous people. Customers realize you don’t care about them that much.2. Asking prospects

I love the "freakquel" for Freakonomics titled Super Freakonomics. It is a super interesting read and please don't let my book report replace reading the book. My hope is that it will lead you to chec