I love the part of my job when I am asked to consult with apartment communities on their ads and position in the market. I approach all my work with this question: Will it generate traffic and close

The world of apartment leasing and marketing will never be what we knew as early as 4years ago. The items that made your marketing plan a sure fire success will not get you the same results today. T

I love the "freakquel" for Freakonomics titled Super Freakonomics. It is a super interesting read and please don't let my book report replace reading the book. My hope is that it will lead you to chec

A article in USA Today leading the money section on October 28 introduced us to the powerful marketing mantra for 2010, simple is better. The graphic which leads the article asks via multiple choice,

Kate Good Presented "Beating the Benchmark" at the CAAWritten by Chrissy WillsWednesday, 23 September 2009 15:30The Columbus Apartment Association (CAA) hosted Kate Good, national speaker, who present

The recession is bad news for just about every sector of business, and property leasing is no exception. But before you rush to slash your marketing budget as a cost-saving move, consider that good ma

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing

My Marketing Mentor: Madonna In my consulting practice, the economic crisis of 2009 has brought about the need to change, retool and reinvent everything we do in the leasing and marketing of multifami

It happened again at lunch today....another online dating success story and a pretty new diamond on the left hand to prove it. Yes, two more people have found love through online dating. I also have a

Hello to my blog readers! This is a great article from ForRent.com and I don't just think that because they quoted me....the information will help you rent more apartments. Learn and live, KateJanuar