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A Marketing Lesson from 6 Dollar Shirts

My cousin, Andrew, placed an order with 6 Dollar Shirts.  This could have been your run of the mill Internet transaction until he received a game changer in his email box. He found an email
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In Your Face Book

As an industry, we seem to be getting the age of Facebook all wrong. With a few exceptions, I'm seeing properties use their Facebook walls to post updates to their specials and prices. I just looked a
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The Apartment Internet Marketing Video Awards

Last month, AIM 2013: The Art of Creativity, was pleased to announce the first-ever Apartment Internet Marketing Video Awards, sponsored by Capture the Market and Apartments.com. With video becoming a
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Did we leave you behind?

I love to study all things marketing and in the past 13 months I have been taking notes about marketing that gets my attention in an age where traditional marketing channels no longer work. Based on
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What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Plan Your Work and then Work Your Plan

Plan the Marketing… Then Work the Plan Feature, Features, In Focus, Property Management, Property Management Published Nov 30, 2011 By Diana Mosher, Editor-in-Chief As the year winds down, market
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Make Your Point!

I want to give a big round of applause to Southwest Airlines for taking a unique selling position and really driving it home. When Southwest decided to not follow all the other airlines who have
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Let’s Play Facebook Bingo!

It's not enough to have a Facebook page, you have to learn to ROCK your Facebook wall. This does not happen by entering a bi-weekly post that mentions your specials and asking people to rent. Facebo
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Is your signage memorable?
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Four Bucks Is Dumb

A downside of my career is that I see the inside of an airplane more than I care to. The upside is that I like what I do when I get off the plane. Each trip enriches my thinking. Maybe it's the change
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