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Kool New Words from the New Mobile World Order

I had the pleasure of presenting at the Multifamily Brainstorming Sessions with my friend and sister in all things marketing, Casey VanZandt. As Vice President of Marketing for Campus Advantage, Case
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Pay to post a comment? This practice could cost your company $11,000

My interest in the subject of paying for posts has piqued. Geno Church, keynote speaker at the Multifamily Brainstorming Sessions this year, commented on the practice of paying bloggers and fans to po
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Snap and Go Marketing

For Rent Magazine Introduces Snap and Go NORFOLK, Va.—(July 19, 2010) — For Rent Media Solutions announces the launch of Snap and Go, the Microsoft® Tag mobile scanning feature available to front
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Template Ads Can Still Be Fun

I love the part of my job when I am asked to consult with apartment communities on their ads and position in the market. I approach all my work with this question: Will it generate traffic and close
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Trend: Greater Focus On Lead Conversion

The world of apartment leasing and marketing will never be what we knew as early as 4years ago. The items that made your marketing plan a sure fire success will not get you the same results today. T
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Marketing in a Down Economy from the Lowes For Pro’s Web site

The recession is bad news for just about every sector of business, and property leasing is no exception. But before you rush to slash your marketing budget as a cost-saving move, consider that good ma
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There is a Marketing Tool I Leave Home Without

Today I was packing my purse to head out for lunch with a new contact who discovered my Web site while doing a Google search for a apartment consultant and wanted to chat about my services. I stopped
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The Digital Comment Card Takes a Stand

Join me as I take a stroll to “back in the day.” I am 21 years old standing in front of my closet looking at my navy blue uniform suit, trying to find something to add to the outfit to disrupt the
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Social Networking: How to Get Business

Social Networking: How to Get Business Join us for a Webinar on June 17 It's hard to ignore social networking and the marketing opportunities they present. Your competition is jumping into this new w
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Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing
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