closing techniques

What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Creating Demand When What You Offer Is Not Enough

No pool? Wish you had a workout room? Kitchens with old appliances? In my career there is one thing I love more than leasing apartments and that is to get on stage and talk about great leasing te
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8 Tips to Increase Rent for New and Renewed Leases

Originally Presented by Kate Good 8/25/2011 Our friends at Vaultware have been tracking rents and report that rents are increasing in each region of the country when compared to rates last year. It s
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Vaultware Says Raise Rents…Everyone is doing it!

Just in time for my Webinar discussing the hottest topic in the industry today, Raising Rents, my friends at Vaultware shot over these charts to support my program. You don't have to own the apartmen
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Long Days = Lot’s of Leases

It always confuses me as to why we have leasing office hours while our residents are at work. They typically leave for work before 9am. Yet we don't arrive at work until 9am. And our hard working resi
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The Art of Negotiation: Emotions

The very best professionals are always looking for opportunities to learn. You must be one of them because you are reading my blog probably looking for some new ideas. Well, to you I say "dig in." The
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Trend: Better Offers Are Not Aways Bigger Offers

Know what your customers want. Don't just offer the same special as the community down the street. When we do this, we are actually feeding the “bigger, better deal” mentality which challenges the
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My Winter Sales Strategy

I'm going to a fancy event in November. You know the kind, where you have more fun getting ready for the event than you actually have at the event. Being the fashionista that I personally express myse
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Concessions Vs. Rent Decreases

There has been a healthy and timely discussion on www.multifamilyinsiders.com this week. It started with a comment I made at a seminar I presented in Columbus, Oh and spilled over into a blog on this
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Oh my, where does the time go?

I am shocked that two months have passed since my last blog entry. I'm putting some thought into what has been going on to keep me so busy. First, and most important for my out of control love for sho
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