closing techniques

Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing

The Three Things Rule

I was once asked by my very first property manager, Glenn Rand, to make a list of “100 great reasons to live at The Hamptons.” I will admit it now, when I got to around #54 I started to repeat. Ho

Can you really close on the first visit?

8 years ago I was studying consumer buying habits in the apartment industry and I found that it was an average of 3 visits to the community for the customer to make their decision to rent. I am happy