follow up skills

Learn The Perfect Response When Someone Responds with “No”

I'm happy to share the next of my videos for CORT in their Sofa Secrets series, a video-based educational program for apartment industry professionals. This Sofa Secret is abo
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A Marketing Lesson from 6 Dollar Shirts

My cousin, Andrew, placed an order with 6 Dollar Shirts.  This could have been your run of the mill Internet transaction until he received a game changer in his email box. He found an email
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Old Leads Are Cold Leads and My Olympic Experience

This is one of the hottest summers on record. I live in Phoenix, just ask me what 113 degrees feels like. Yuck! All over the country, our leasing teams are feeling the heat and it can be truly exhaust
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Do you want your Future Residents to read your follow up emails? Try these tips!

I found myself reading my email today and the whole point was to delete things that did not need my attention. I think many of us do this no matter what what day of the week it is, but for this Monda
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“Don’t Call Me. I Won’t Call You.” Great Article from NYTimes.com

Don’t Call Me, I Won’t Call YouBy PAMELA PAULPublished: March 18, 2011 NOBODY calls me anymore — and that’s just fine. With the exception of immediate family members, who mostly phone to discu
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Oh my, where does the time go?

I am shocked that two months have passed since my last blog entry. I'm putting some thought into what has been going on to keep me so busy. First, and most important for my out of control love for sho
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The Digital Comment Card Takes a Stand

Join me as I take a stroll to “back in the day.” I am 21 years old standing in front of my closet looking at my navy blue uniform suit, trying to find something to add to the outfit to disrupt the
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Social Networking: How to Get Business

Social Networking: How to Get Business Join us for a Webinar on June 17 It's hard to ignore social networking and the marketing opportunities they present. Your competition is jumping into this new w
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Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing
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The Three Things Rule

I was once asked by my very first property manager, Glenn Rand, to make a list of “100 great reasons to live at The Hamptons.” I will admit it now, when I got to around #54 I started to repeat. Ho
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