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Scroll Down to Find Out Why I Need to Apologize to My Mother

Good Insight From marketing Expert Kate Good By Leah Etling, Blogger for YARDI on Oct 23, 2012 Kate Good’s energy and enthusiasm are infectious. Whether she’s talking about apartment brandin
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It’s Time to Stop

I once spent a lot of time with someone who was wildly successful in his career. As a result, many things came to him in the form of opportunities, quality people and cool toys. Sadly, with all the g
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Videos That Get Watched

I'm getting requests for my favorite videos I showed during my panel discussion on Videos That Get Watched at the VMS conference. Here ya go! All 6 are worth a look. http://www.obtampons.ca/​apolog
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It’s Not Just A Parking Sign, It’s A Statement

Marketing and retention is more than just flyers and ads. To be effective, you have to address everything you do as it is a reflection of your property's overall mission. Even a parking sign creates
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The Hangover: Rental Edition

Although all indicators exist for a healthy year of rent increases, it does not make our job as Leasing Consultants and Property Managers any easier. Simply put, our Residents are not prepared for i
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Dressing For The Dollar Store, Walmart and A Leasing Office

Allow me to stand on my soapbox for a moment. What are you wearing today? Does it look like you deserve to write a $12,000 contract? Flip flops are not career appearal. Each day we need to look in
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What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Plan Your Work and then Work Your Plan

Plan the Marketing… Then Work the Plan Feature, Features, In Focus, Property Management, Property Management Published Nov 30, 2011 By Diana Mosher, Editor-in-Chief As the year winds down, market
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Make Your Point!

I want to give a big round of applause to Southwest Airlines for taking a unique selling position and really driving it home. When Southwest decided to not follow all the other airlines who have
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Would You Dip Into The Company Ink?

Before you think this article does not pertain to you, allow me to clarify that I am not writing about internal office dating. We will reserve that article for later! Today I am asking the question, h
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