leasing skills

Learn The Perfect Response When Someone Responds with “No”

I'm happy to share the next of my videos for CORT in their Sofa Secrets series, a video-based educational program for apartment industry professionals. This Sofa Secret is abo
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Getting to know you…

Seen at the Hotel Derek in Houston… a creative (and easy!) way to connect and spark conversations with guests! Each member of the front desk staff at the hotel has their own card in a frame that th
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How Important is Your Pool? Other Amenities Take Over!

When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the
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How Can A Car Help You Lease Apartments?

Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape
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Don’t Tell Them What You Know Unitl You Find Out What They Need

Sometimes words come out of my mouth and I think “that is the perfect way to say that.” At other times I know that I need to put a little more explanation behind what I am saying. This title of th
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Old Leads Are Cold Leads and My Olympic Experience

This is one of the hottest summers on record. I live in Phoenix, just ask me what 113 degrees feels like. Yuck! All over the country, our leasing teams are feeling the heat and it can be truly exhaust
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The Hangover: Rental Edition

Although all indicators exist for a healthy year of rent increases, it does not make our job as Leasing Consultants and Property Managers any easier. Simply put, our Residents are not prepared for i
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Can You Overcome Any Objection?

I sincerely hope you are not dealing with this functionality failure at your apartment community! This would be a very difficult challenge to overcome. A true leasing pro knows that dealing with you c
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First Impression Failure at Quiznos

While searching for a lunch spot in Atlanta today, I stumbled upon a Quiznos. I was disappointed to see that "management" has reserved position A in the parking lot for themselves! While shooting th
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Creating Demand When What You Offer Is Not Enough

No pool? Wish you had a workout room? Kitchens with old appliances? In my career there is one thing I love more than leasing apartments and that is to get on stage and talk about great leasing te
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