I love a good sports movie.  I like to see the underdog rise to the top and as the music begins to crescendo, we see the team shoot the winning basket, score the final touchdown, kick the goal to

I'm happy to share the next of my videos for CORT in their Sofa Secrets series, a video-based educational program for apartment industry professionals. This Sofa Secret is abo

As I'm working on my new property, Vargos on the Lake, I'm scouring the internet for things that will make the property stand out.  One of my projects on the site is the Vargos Pet Park.  Th

Seen at the Hotel Derek in Houston… a creative (and easy!) way to connect and spark conversations with guests! Each member of the front desk staff at the hotel has their own card in a frame that th

When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the

Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape

Sometimes words come out of my mouth and I think “that is the perfect way to say that.” At other times I know that I need to put a little more explanation behind what I am saying. This title of th

This apartment community clubhouse features an art wall.  What makes this very special is that all the art has been created by their residents.  I think this would be a great talking point

By Cathy Macaione Cathy Macaione Consulting Services CM@Cathymac.net With more apartments coming on line, it’s time to plan your interior selections upgrades. We all know that renters want to li

This is one of the hottest summers on record. I live in Phoenix, just ask me what 113 degrees feels like. Yuck! All over the country, our leasing teams are feeling the heat and it can be truly exhaust