leasing

Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing
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Marketing 101: Desperate is Not Desirable

Wendy Muse with Tarragon Residential sent me a photo of a hilarious banner which reads “As Long As You are Breathing, We Will Rent You An Apartment.” Can you believe it? Whenever I show this ban
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The Three Things Rule

I was once asked by my very first property manager, Glenn Rand, to make a list of “100 great reasons to live at The Hamptons.” I will admit it now, when I got to around #54 I started to repeat. Ho
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Deliver a Little Sugar

I know many of my rants, and very few of my raves, are about a travel experience. As a professional speaker and a marketing solutions consultant, I have to get on an airplane to meet my customers and
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Lease Like A Doctor

I’m always on the lookout for great sales and marketing ideas and tools. I never thought I would find it while sitting in a doctor’s office last week. The visit went like this…determine my name
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This One Is Personal

In the past two days I have been contacted by people I never thought I would ever hear from again. How did they find me? Through the outreaching arms of Facebook. The first person is Anne Marie. She a
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Falling Stars – Can they shine again?

Twinkle, twinkle super star how I wish there were more people as good as you are! No matter what your market conditions, the common concern among property management professionals is that you really n
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Dining Rooms are So 5 Years Ago

Have you ever noticed that our residents don’t eat dinner in the dining room any more? How do we know that? Because when they move out all the food stains are right in front of the couch and the din
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Hand written cards are a new trend?

Yes. Because no one is taking pen to paper anymore. Last week I was traveling for 7 straight days. There are many things that are neglected when I am away such as getting my mail. But then again, w
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Are we having fun yet?

At the AIM Conference in April of 2008 I attended the keynote speech delivered by Bob Parsons who leads the quirky team at GoDaddy.com. He closed his interesting, and at times alarming speech, with a
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