marketing

I’m Adding to the Success Formula

To be successful at work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification If you are reading my blog you are probably looking for some ideas or information to so
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Did we leave you behind?

I love to study all things marketing and in the past 13 months I have been taking notes about marketing that gets my attention in an age where traditional marketing channels no longer work. Based on
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Videos That Get Watched

I'm getting requests for my favorite videos I showed during my panel discussion on Videos That Get Watched at the VMS conference. Here ya go! All 6 are worth a look. http://www.obtampons.ca/​apolog
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Tactics in New Construction Lease-Ups

by Chris Wood on May 25, 2012 MINI and multifamily at AIM 2012's New Tactics in Construction Lease-up panel with Apartment All-stars speaker and occupancy specialist Kate Good. A lot has happened in
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It’s Not Just A Parking Sign, It’s A Statement

Marketing and retention is more than just flyers and ads. To be effective, you have to address everything you do as it is a reflection of your property's overall mission. Even a parking sign creates
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Pinterst Contest: Repin to Win

I was standing in line at the grocery store with my iPhone in hand searching for something to occupy my time and mind. No texts to respond to, email is caught up and Facebook takes too long to load o
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What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Plan Your Work and then Work Your Plan

Plan the Marketing… Then Work the Plan Feature, Features, In Focus, Property Management, Property Management Published Nov 30, 2011 By Diana Mosher, Editor-in-Chief As the year winds down, market
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Creating Demand When What You Offer Is Not Enough

No pool? Wish you had a workout room? Kitchens with old appliances? In my career there is one thing I love more than leasing apartments and that is to get on stage and talk about great leasing te
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