marketing

Let’s Play Facebook Bingo!

It's not enough to have a Facebook page, you have to learn to ROCK your Facebook wall. This does not happen by entering a bi-weekly post that mentions your specials and asking people to rent. Facebo
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Thanks for Popping In!

Who wants microwave popcorn with a note on it that says "thanks for popping in"? NOT ME! I want instant gratification. I want some comfort food or a sweet treat. Replace that tired old popcorn prospec
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Four Bucks Is Dumb

A downside of my career is that I see the inside of an airplane more than I care to. The upside is that I like what I do when I get off the plane. Each trip enriches my thinking. Maybe it's the change
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Here Comes the Bride: A Fantastic Leasing and Marketing Opportunity Happens in January

Just about every city in America has an event where there are hundreds of people in our target demographic: People who are moving in the next year. I'm often shocked that I am the only apartment comm
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Snap and Go Marketing

For Rent Magazine Introduces Snap and Go NORFOLK, Va.—(July 19, 2010) — For Rent Media Solutions announces the launch of Snap and Go, the Microsoft® Tag mobile scanning feature available to front
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Long Days = Lot’s of Leases

It always confuses me as to why we have leasing office hours while our residents are at work. They typically leave for work before 9am. Yet we don't arrive at work until 9am. And our hard working resi
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Template Ads Can Still Be Fun

I love the part of my job when I am asked to consult with apartment communities on their ads and position in the market. I approach all my work with this question: Will it generate traffic and close
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Trend: Greater Focus On Lead Conversion

The world of apartment leasing and marketing will never be what we knew as early as 4years ago. The items that made your marketing plan a sure fire success will not get you the same results today. T
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A Year Without Lease Renewals?

Can you imagine the ability to take lease renewals off your long list of things to do? That is my challenge for the apartment industry. My personal recession recovery plan and if we all jump on board
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Marketing in a Down Economy from the Lowes For Pro’s Web site

The recession is bad news for just about every sector of business, and property leasing is no exception. But before you rush to slash your marketing budget as a cost-saving move, consider that good ma
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