marketing

Oh my, where does the time go?

I am shocked that two months have passed since my last blog entry. I'm putting some thought into what has been going on to keep me so busy. First, and most important for my out of control love for sho
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There is a Marketing Tool I Leave Home Without

Today I was packing my purse to head out for lunch with a new contact who discovered my Web site while doing a Google search for a apartment consultant and wanted to chat about my services. I stopped
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Recently Published in Landlord Times: 6 Questions With Kate Good1) What's your background? How did you come to be an apartment marketing guru?I was a servi-bar attendant who lost her job and found tha
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Shame on me!

Hello to all my blog followers. Shame on me for neglecting you for so many weeks. All I can say is that it has been wild and crazy in the world of KateGood.com. I have been busy traveling to meet with
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Social Networking: How to Get Business

Social Networking: How to Get Business Join us for a Webinar on June 17 It's hard to ignore social networking and the marketing opportunities they present. Your competition is jumping into this new w
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Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing
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What Madonna Taught Me

My Marketing Mentor: Madonna In my consulting practice, the economic crisis of 2009 has brought about the need to change, retool and reinvent everything we do in the leasing and marketing of multifami
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Good News For Apartments

Hi Friends! Thought we could all use a little good news these days. Since CNN is covering the comment Miss California made instead of job growth in Texas and other meaningful states, I feel it is my
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Marketing 101: Desperate is Not Desirable

Wendy Muse with Tarragon Residential sent me a photo of a hilarious banner which reads “As Long As You are Breathing, We Will Rent You An Apartment.” Can you believe it? Whenever I show this ban
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“We have less money, but we’re no less impatient.”

The title of this blog is a quote from Mike Snider, a writer at USA Today. He was referring to the service that has kept NetFlix’s profits positive; their ability to provide near instant delivery of
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