marketing

Targeted Marketing Boosts Leasing

Multi Housing News called a few weeks ago for my comments on the current state of marketing. The article was published in the most recent copy of their magazine. I am pleased to see I am in good compa
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Phone numbers are worthless….

…..on a sign. When the customer is driving past your apartment community I doubt they are jotting down the phone number. Yet, I still see phone numbers on banners and temporary signs. A better use
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Hand written cards are a new trend?

Yes. Because no one is taking pen to paper anymore. Last week I was traveling for 7 straight days. There are many things that are neglected when I am away such as getting my mail. But then again, w
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Free Bentley? Are Concessions Out of Control?

So many properties are offering concessions to attract new customers and close more leases. If you ever look at your financials and are down and out over the money that you are concessing, this articl
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"Magazine Ads Increase Web Traffic by More Than 40%"

Hello to my blog readers! This is a great article from ForRent.com and I don't just think that because they quoted me....the information will help you rent more apartments. Learn and live, KateJanuar
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You've Got Feedback!

Yes, I still use AOL. I know it is for tweens and gmail is quickly taking their market share, but AOL is just easy! I use this box for my personal mail and for my Mother so that I can be her technical
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"Fewer folks popping bottle tops as champagne sales fizzle."

"New Year's resolutions take an outward turn in tough times"Tough headlines to start a new year. Successful companies know that the most important thing you can do to maintain success during a slow m
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Pod Hog

I stumbled into the Apple Store while out Christmas shopping today and noticed there is a new Nano that my pod collection is lacking. Yes, I said collection. I actively maintenance and use three IPo
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Why I Love January

I don't know why, but I can honestly say, January is a great month for leasing. Do you agree? Maybe it is all the people who did not want to move during the holiday months are now ready to make the ne
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