Misc.

It’s Not Just A Parking Sign, It’s A Statement

Marketing and retention is more than just flyers and ads. To be effective, you have to address everything you do as it is a reflection of your property's overall mission. Even a parking sign creates
READ MORE

First Impression Failure at Quiznos

While searching for a lunch spot in Atlanta today, I stumbled upon a Quiznos. I was disappointed to see that "management" has reserved position A in the parking lot for themselves! While shooting th
READ MORE

Ready, Set, Lead

There are a few certainties in the world: people will disappoint you, others will amaze you and whatever you think about tomorrow is probably not going to happen. The reason? Change. And the rate of c
READ MORE

Metro DC Remains a Top-Tier Apartment Market Performer

by Greg Willett The greater Washington, DC area was one of the few spots across the country where the apartment market made it through the 2008-2009 time period without taking much of a hit. Revenue l
READ MORE

No Matter Who Signs Your Paycheck, You Are Self Employed

While traveling this week I overheard a conversation where two people were discussing their disappointment that someone got promoted over one of the ladies in the conversation. They were clearly unhap
READ MORE

No Matter Who Signs Your Paycheck, You Are Self Employed

While traveling this week I overheard a conversation where two people were discussing their disappointment that someone got promoted over one of the ladies in the conversation. They were clearly unhap
READ MORE

A Year Without Lease Renewals?

Can you imagine the ability to take lease renewals off your long list of things to do? That is my challenge for the apartment industry. My personal recession recovery plan and if we all jump on board
READ MORE

Seminar Wrap Up by Chrissy Wills at CAA

Kate Good Presented "Beating the Benchmark" at the CAAWritten by Chrissy WillsWednesday, 23 September 2009 15:30The Columbus Apartment Association (CAA) hosted Kate Good, national speaker, who present
READ MORE

What Madonna Taught Me

My Marketing Mentor: Madonna In my consulting practice, the economic crisis of 2009 has brought about the need to change, retool and reinvent everything we do in the leasing and marketing of multifami
READ MORE

Where do I begin?

I am so excited to start my blog! It seems each day I run accross something that makes me want to shout from the roof tops and share a great idea or a interesting thought that will help us lease apart
READ MORE