note to senior management

How a Basketball Player Reminded Me Why I Love My Job

I love a good sports movie.  I like to see the underdog rise to the top and as the music begins to crescendo, we see the team shoot the winning basket, score the final touchdown, kick the goal to
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How Important is Your Pool? Other Amenities Take Over!

When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the
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Track and Field: How to Stay on Track

I don't really like to run. It hurts and I get a little bored. But add some competition to the effort and I am engaged. This is the reason why I loved being on the track team but still loathed running
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I’m Adding to the Success Formula

To be successful at work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification If you are reading my blog you are probably looking for some ideas or information to so
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Scroll Down to Find Out Why I Need to Apologize to My Mother

Good Insight From marketing Expert Kate Good By Leah Etling, Blogger for YARDI on Oct 23, 2012 Kate Good’s energy and enthusiasm are infectious. Whether she’s talking about apartment brandin
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It’s Not Just A Parking Sign, It’s A Statement

Marketing and retention is more than just flyers and ads. To be effective, you have to address everything you do as it is a reflection of your property's overall mission. Even a parking sign creates
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The Hangover: Rental Edition

Although all indicators exist for a healthy year of rent increases, it does not make our job as Leasing Consultants and Property Managers any easier. Simply put, our Residents are not prepared for i
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First Impression Failure at Quiznos

While searching for a lunch spot in Atlanta today, I stumbled upon a Quiznos. I was disappointed to see that "management" has reserved position A in the parking lot for themselves! While shooting th
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8 Tips to Increase Rent for New and Renewed Leases

Originally Presented by Kate Good 8/25/2011 Our friends at Vaultware have been tracking rents and report that rents are increasing in each region of the country when compared to rates last year. It s
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