people skills

Does Anyone Work Here Anymore?

It's Friday night, you invite your best peeps over for happy hour. People start to arrive, walk in your front door, look around and you are missing. The guests make their way all the way back to yo
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My Winter Sales Strategy

I'm going to a fancy event in November. You know the kind, where you have more fun getting ready for the event than you actually have at the event. Being the fashionista that I personally express myse
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Recently Published in Landlord Times: 6 Questions With Kate Good1) What's your background? How did you come to be an apartment marketing guru?I was a servi-bar attendant who lost her job and found tha
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Marketing 101: Desperate is Not Desirable

Wendy Muse with Tarragon Residential sent me a photo of a hilarious banner which reads “As Long As You are Breathing, We Will Rent You An Apartment.” Can you believe it? Whenever I show this ban
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The Three Things Rule

I was once asked by my very first property manager, Glenn Rand, to make a list of “100 great reasons to live at The Hamptons.” I will admit it now, when I got to around #54 I started to repeat. Ho
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Deliver a Little Sugar

I know many of my rants, and very few of my raves, are about a travel experience. As a professional speaker and a marketing solutions consultant, I have to get on an airplane to meet my customers and
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