rants and raves

How a Basketball Player Reminded Me Why I Love My Job

I love a good sports movie.  I like to see the underdog rise to the top and as the music begins to crescendo, we see the team shoot the winning basket, score the final touchdown, kick the goal to
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The Unexpected Email I Received From A Panhanlder Today

When I lived in Chicago I was never comfortable with people on the street asking me for money. I was worried that I was contributing to a bad habit that may have put them on the street or t
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What Ashton Kutcher and I Have in Common

This is a pretty bold title for a blog! Let's start by saying I love this guy. In my life I have had a few celeb crushes starting with Rob Lowe starring in St. Elmo's Fire and About Last Night.  
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Scroll Down to Find Out Why I Need to Apologize to My Mother

Good Insight From marketing Expert Kate Good By Leah Etling, Blogger for YARDI on Oct 23, 2012 Kate Good’s energy and enthusiasm are infectious. Whether she’s talking about apartment brandin
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It’s Not Just A Parking Sign, It’s A Statement

Marketing and retention is more than just flyers and ads. To be effective, you have to address everything you do as it is a reflection of your property's overall mission. Even a parking sign creates
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First Impression Failure at Quiznos

While searching for a lunch spot in Atlanta today, I stumbled upon a Quiznos. I was disappointed to see that "management" has reserved position A in the parking lot for themselves! While shooting th
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Dressing For The Dollar Store, Walmart and A Leasing Office

Allow me to stand on my soapbox for a moment. What are you wearing today? Does it look like you deserve to write a $12,000 contract? Flip flops are not career appearal. Each day we need to look in
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What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Thanks for Popping In!

Who wants microwave popcorn with a note on it that says "thanks for popping in"? NOT ME! I want instant gratification. I want some comfort food or a sweet treat. Replace that tired old popcorn prospec
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