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How Can A Car Help You Lease Apartments?

Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape
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Apartment Community Art Wall

This apartment community clubhouse features an art wall.  What makes this very special is that all the art has been created by their residents.  I think this would be a great talking point
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I Bought Another Pair of Shoes

I know you are not surprised by the fact that I bought another pair of shoes. I love my shoes. Today I am on a 4 day trip and I have 5 pairs of shoes with me! Years ago, no one would have imagined b
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Old Leads Are Cold Leads and My Olympic Experience

This is one of the hottest summers on record. I live in Phoenix, just ask me what 113 degrees feels like. Yuck! All over the country, our leasing teams are feeling the heat and it can be truly exhaust
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Does Anyone Work Here Anymore?

It's Friday night, you invite your best peeps over for happy hour. People start to arrive, walk in your front door, look around and you are missing. The guests make their way all the way back to yo
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The Hangover: Rental Edition

Although all indicators exist for a healthy year of rent increases, it does not make our job as Leasing Consultants and Property Managers any easier. Simply put, our Residents are not prepared for i
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Can You Overcome Any Objection?

I sincerely hope you are not dealing with this functionality failure at your apartment community! This would be a very difficult challenge to overcome. A true leasing pro knows that dealing with you c
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Thanks for Popping In!

Who wants microwave popcorn with a note on it that says "thanks for popping in"? NOT ME! I want instant gratification. I want some comfort food or a sweet treat. Replace that tired old popcorn prospec
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Here Comes the Bride: A Fantastic Leasing and Marketing Opportunity Happens in January

Just about every city in America has an event where there are hundreds of people in our target demographic: People who are moving in the next year. I'm often shocked that I am the only apartment comm
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The Art of Negotiation: Emotions

The very best professionals are always looking for opportunities to learn. You must be one of them because you are reading my blog probably looking for some new ideas. Well, to you I say "dig in." The
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