sales

A Year Without Lease Renewals?

Can you imagine the ability to take lease renewals off your long list of things to do? That is my challenge for the apartment industry. My personal recession recovery plan and if we all jump on board
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My Winter Sales Strategy

I'm going to a fancy event in November. You know the kind, where you have more fun getting ready for the event than you actually have at the event. Being the fashionista that I personally express myse
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Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing
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Marketing 101: Desperate is Not Desirable

Wendy Muse with Tarragon Residential sent me a photo of a hilarious banner which reads “As Long As You are Breathing, We Will Rent You An Apartment.” Can you believe it? Whenever I show this ban
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The Three Things Rule

I was once asked by my very first property manager, Glenn Rand, to make a list of “100 great reasons to live at The Hamptons.” I will admit it now, when I got to around #54 I started to repeat. Ho
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Targeted Marketing Boosts Leasing

Multi Housing News called a few weeks ago for my comments on the current state of marketing. The article was published in the most recent copy of their magazine. I am pleased to see I am in good compa
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Authentic Communcation

Last week while presenting "Successful Selling in a Slump" with Lori Snider, we discussed the fear that exists in the American consumer today. There are great deals all around us but we are worried to
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The Return of the Interview Suit, NYTimes.com

My last blog was about making certain your company retains top talent. Many of you are the top talent (because you are smart and read these blogs). I want to make sure your company tells you how impor
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"Fewer folks popping bottle tops as champagne sales fizzle."

"New Year's resolutions take an outward turn in tough times"Tough headlines to start a new year. Successful companies know that the most important thing you can do to maintain success during a slow m
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