SPEAKING & TRAINING
The Unexpected Email I Received From A Panhanlder Today
August 20, 2013
When I lived in Chicago I was never comfortable with people on the street asking me for money. I was worried that I was contributing to a bad habit that may have put them on the street or t
How Can A Car Help You Lease Apartments?
August 1, 2013
Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape
It’s Not Just A Parking Sign, It’s A Statement
May 8, 2012
Marketing and retention is more than just flyers and ads. To be effective, you have to address everything you do as it is a reflection of your property's overall mission. Even a parking sign creates
First Impression Failure at Quiznos
January 20, 2012
While searching for a lunch spot in Atlanta today, I stumbled upon a Quiznos. I was disappointed to see that "management" has reserved position A in the parking lot for themselves! While shooting th
Make Your Point!
July 12, 2011
I want to give a big round of applause to Southwest Airlines for taking a unique selling position and really driving it home. When Southwest decided to not follow all the other airlines who have
March 24, 2011
Is your signage memorable?
Four Bucks Is Dumb
March 18, 2011
A downside of my career is that I see the inside of an airplane more than I care to. The upside is that I like what I do when I get off the plane. Each trip enriches my thinking. Maybe it's the change
What Madonna Taught Me
April 29, 2009
My Marketing Mentor: Madonna In my consulting practice, the economic crisis of 2009 has brought about the need to change, retool and reinvent everything we do in the leasing and marketing of multifami
Marketing 101: Desperate is Not Desirable
April 15, 2009
Wendy Muse with Tarragon Residential sent me a photo of a hilarious banner which reads “As Long As You are Breathing, We Will Rent You An Apartment.” Can you believe it? Whenever I show this ban
Phone numbers are worthless….
February 17, 2009
…..on a sign. When the customer is driving past your apartment community I doubt they are jotting down the phone number. Yet, I still see phone numbers on banners and temporary signs. A better use
SPEAKING & TRAINING
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