social networking

How Important is Your Pool? Other Amenities Take Over!

When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the
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In Your Face Book

As an industry, we seem to be getting the age of Facebook all wrong. With a few exceptions, I'm seeing properties use their Facebook walls to post updates to their specials and prices. I just looked a
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The Apartment Internet Marketing Video Awards

Last month, AIM 2013: The Art of Creativity, was pleased to announce the first-ever Apartment Internet Marketing Video Awards, sponsored by Capture the Market and Apartments.com. With video becoming a
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Pinterst Contest: Repin to Win

I was standing in line at the grocery store with my iPhone in hand searching for something to occupy my time and mind. No texts to respond to, email is caught up and Facebook takes too long to load o
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Summing Up Google+

How does new social platform stack up versus other tools?By Tom FlanaganTuesday, July 12, 2011.Google's new social platform, Google+, launched June 28. The service started as invitation-only and with
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Let’s Play Facebook Bingo!

It's not enough to have a Facebook page, you have to learn to ROCK your Facebook wall. This does not happen by entering a bi-weekly post that mentions your specials and asking people to rent. Facebo
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Kool New Words from the New Mobile World Order

I had the pleasure of presenting at the Multifamily Brainstorming Sessions with my friend and sister in all things marketing, Casey VanZandt. As Vice President of Marketing for Campus Advantage, Case
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Pay to post a comment? This practice could cost your company $11,000

My interest in the subject of paying for posts has piqued. Geno Church, keynote speaker at the Multifamily Brainstorming Sessions this year, commented on the practice of paying bloggers and fans to po
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There is a Marketing Tool I Leave Home Without

Today I was packing my purse to head out for lunch with a new contact who discovered my Web site while doing a Google search for a apartment consultant and wanted to chat about my services. I stopped
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The Digital Comment Card Takes a Stand

Join me as I take a stroll to “back in the day.” I am 21 years old standing in front of my closet looking at my navy blue uniform suit, trying to find something to add to the outfit to disrupt the
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