strategy

How Important is Your Pool? Other Amenities Take Over!

When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the
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How Can A Car Help You Lease Apartments?

Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape
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Community Upgrades to Get The Most Bang for Your Buck!

By Cathy Macaione Cathy Macaione Consulting Services CM@Cathymac.net With more apartments coming on line, it’s time to plan your interior selections upgrades. We all know that renters want to li
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I’m Adding to the Success Formula

To be successful at work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification If you are reading my blog you are probably looking for some ideas or information to so
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Tactics in New Construction Lease-Ups

by Chris Wood on May 25, 2012 MINI and multifamily at AIM 2012's New Tactics in Construction Lease-up panel with Apartment All-stars speaker and occupancy specialist Kate Good. A lot has happened in
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The Hangover: Rental Edition

Although all indicators exist for a healthy year of rent increases, it does not make our job as Leasing Consultants and Property Managers any easier. Simply put, our Residents are not prepared for i
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What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Plan Your Work and then Work Your Plan

Plan the Marketing… Then Work the Plan Feature, Features, In Focus, Property Management, Property Management Published Nov 30, 2011 By Diana Mosher, Editor-in-Chief As the year winds down, market
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Creating Demand When What You Offer Is Not Enough

No pool? Wish you had a workout room? Kitchens with old appliances? In my career there is one thing I love more than leasing apartments and that is to get on stage and talk about great leasing te
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