When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the

Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape

By Cathy Macaione Cathy Macaione Consulting Services CM@Cathymac.net With more apartments coming on line, it’s time to plan your interior selections upgrades. We all know that renters want to li

To be successful at work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification If you are reading my blog you are probably looking for some ideas or information to so

by Chris Wood on May 25, 2012 MINI and multifamily at AIM 2012's New Tactics in Construction Lease-up panel with Apartment All-stars speaker and occupancy specialist Kate Good. A lot has happened in

Although all indicators exist for a healthy year of rent increases, it does not make our job as Leasing Consultants and Property Managers any easier. Simply put, our Residents are not prepared for i

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The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date

Plan the Marketing… Then Work the Plan Feature, Features, In Focus, Property Management, Property Management Published Nov 30, 2011 By Diana Mosher, Editor-in-Chief As the year winds down, market

No pool? Wish you had a workout room? Kitchens with old appliances? In my career there is one thing I love more than leasing apartments and that is to get on stage and talk about great leasing te