strategy

My Winter Sales Strategy

I'm going to a fancy event in November. You know the kind, where you have more fun getting ready for the event than you actually have at the event. Being the fashionista that I personally express myse
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Concessions Vs. Rent Decreases

There has been a healthy and timely discussion on www.multifamilyinsiders.com this week. It started with a comment I made at a seminar I presented in Columbus, Oh and spilled over into a blog on this
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Oh my, where does the time go?

I am shocked that two months have passed since my last blog entry. I'm putting some thought into what has been going on to keep me so busy. First, and most important for my out of control love for sho
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The Digital Comment Card Takes a Stand

Join me as I take a stroll to “back in the day.” I am 21 years old standing in front of my closet looking at my navy blue uniform suit, trying to find something to add to the outfit to disrupt the
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Marketing in a Down Economy

By: Steve HendershotIssue Date: April 2009 The recession is bad news for just about every sector of American business, and property leasing is no exception. But before you rush to slash your marketing
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What Madonna Taught Me

My Marketing Mentor: Madonna In my consulting practice, the economic crisis of 2009 has brought about the need to change, retool and reinvent everything we do in the leasing and marketing of multifami
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Good News For Apartments

Hi Friends! Thought we could all use a little good news these days. Since CNN is covering the comment Miss California made instead of job growth in Texas and other meaningful states, I feel it is my
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Marketing 101: Desperate is Not Desirable

Wendy Muse with Tarragon Residential sent me a photo of a hilarious banner which reads “As Long As You are Breathing, We Will Rent You An Apartment.” Can you believe it? Whenever I show this ban
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Free Bentley? Are Concessions Out of Control?

So many properties are offering concessions to attract new customers and close more leases. If you ever look at your financials and are down and out over the money that you are concessing, this articl
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