traffic generation

Under New (Reputation) Management

Apartment communities change owners and management companies frequently. Among the list of challenges we often face in a management change, the online reputation that is inherited can be one of th
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How Important is Your Pool? Other Amenities Take Over!

When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the
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The Apartment Internet Marketing Video Awards

Last month, AIM 2013: The Art of Creativity, was pleased to announce the first-ever Apartment Internet Marketing Video Awards, sponsored by Capture the Market and Apartments.com. With video becoming a
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Old Leads Are Cold Leads and My Olympic Experience

This is one of the hottest summers on record. I live in Phoenix, just ask me what 113 degrees feels like. Yuck! All over the country, our leasing teams are feeling the heat and it can be truly exhaust
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What Lionel Richie Knows About Marketing

The year was 1984 and the last thing I was thinking about an article I would be writing decades later for my marketing career. My head was full of ideas for my Sadie Hawkins Dance outfit and my date
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Here Comes the Bride: A Fantastic Leasing and Marketing Opportunity Happens in January

Just about every city in America has an event where there are hundreds of people in our target demographic: People who are moving in the next year. I'm often shocked that I am the only apartment comm
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Snap and Go Marketing

For Rent Magazine Introduces Snap and Go NORFOLK, Va.—(July 19, 2010) — For Rent Media Solutions announces the launch of Snap and Go, the Microsoft® Tag mobile scanning feature available to front
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Trend: Better Offers Are Not Aways Bigger Offers

Know what your customers want. Don't just offer the same special as the community down the street. When we do this, we are actually feeding the “bigger, better deal” mentality which challenges the
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Trend: Greater Focus On Lead Conversion

The world of apartment leasing and marketing will never be what we knew as early as 4years ago. The items that made your marketing plan a sure fire success will not get you the same results today. T
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