When I was 19 years old, and my title was Leasing Consultant, I wondered why the people who built the property I was charged with leasing up did not load it with amenities.  This was "back in the

Very simply put, creating a memorable experience will help you stand out in a crowded marketplace. "It took 9,000 hours over a period of seven months for eight craftsmen from two families to shape

Last month, AIM 2013: The Art of Creativity, was pleased to announce the first-ever Apartment Internet Marketing Video Awards, sponsored by Capture the Market and Apartments.com. With video becoming a

By Cathy Macaione Cathy Macaione Consulting Services CM@Cathymac.net With more apartments coming on line, it’s time to plan your interior selections upgrades. We all know that renters want to li

I love to study all things marketing and in the past 13 months I have been taking notes about marketing that gets my attention in an age where traditional marketing channels no longer work. Based on

I was standing in line at the grocery store with my iPhone in hand searching for something to occupy my time and mind. No texts to respond to, email is caught up and Facebook takes too long to load o

Originally Presented by Kate Good 8/25/2011 Our friends at Vaultware have been tracking rents and report that rents are increasing in each region of the country when compared to rates last year. It s

How does new social platform stack up versus other tools?By Tom FlanaganTuesday, July 12, 2011.Google's new social platform, Google+, launched June 28. The service started as invitation-only and with

Don’t Call Me, I Won’t Call YouBy PAMELA PAULPublished: March 18, 2011 NOBODY calls me anymore — and that’s just fine. With the exception of immediate family members, who mostly phone to discu

The main sources of anxiety during 2011 will be physical health (34%) relationships with family and friends (32%) world affairs (26%) domestic politics (25%) To see how things have changed, notice wha