trends

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Four Bucks Is Dumb

A downside of my career is that I see the inside of an airplane more than I care to. The upside is that I like what I do when I get off the plane. Each trip enriches my thinking. Maybe it's the change
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Ready, Set, Lead

There are a few certainties in the world: people will disappoint you, others will amaze you and whatever you think about tomorrow is probably not going to happen. The reason? Change. And the rate of c
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Metro DC Remains a Top-Tier Apartment Market Performer

by Greg Willett The greater Washington, DC area was one of the few spots across the country where the apartment market made it through the 2008-2009 time period without taking much of a hit. Revenue l
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Snap and Go Marketing

For Rent Magazine Introduces Snap and Go NORFOLK, Va.—(July 19, 2010) — For Rent Media Solutions announces the launch of Snap and Go, the Microsoft® Tag mobile scanning feature available to front
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Apartment Rentals Surge in U.S. on Foreclosures, Jobs

July 27 (Bloomberg) -- U.S. apartment landlords are seeing a surge in rentals as mounting foreclosures reduce homeownership and an improving job market for young adults encourages them to find their o
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Trend: Be Your Own Director of Training

Gone are the days of sitting in a classroom for 8 hours expecting a return on investment of time. Managers and business professionals do not have the time for multi day event based training. Selling i
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Trend: We Are Value Creators

We are in a knowledge economy. We must stop providing information to clients and provide value. The question is, what is valuable to your customer? This is a very individual and often subjective ans
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Trend: Getting Prepared

The last five years have provided significant tools and technology for sales professionals. Customers have access to as much information as their leasing professional. Know what your customer is read
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Trend: Better Offers Are Not Aways Bigger Offers

Know what your customers want. Don't just offer the same special as the community down the street. When we do this, we are actually feeding the “bigger, better deal” mentality which challenges the
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